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A payment gateway is a technology that allows you to process transactions on your website or app. It enables your customers to conduct an online transaction through different payment modes like net banking, credit card, debit card, UPI, or the many online wallets that are available these days.

Payment Gateway basically transmits the payment data to the processor. It authenticates the digital credentials before forwarding the payment details to the payment processor. It acts as a facilitator to connect the payment processor to the merchant account and schemes.

Online transactions take place so smoothly and quickly that one would be surprised to know that there are several components involved for an online payment to be conducted successfully.

From clicking on the ‘pay’ button to seeing a ‘transaction successful’ message, your customer’s payment goes through several steps and involves various key players.

A payment transaction involves the below key stakeholders:

1. Merchant: The business or any person like you making the sale.
2. Cardholder: Your customer who will make the purchase on your website.
3. Issuing bank: The financial institution that holds the customer’s account, either a credit card account or a saving account connected to a debit card.
4. Card schemes: The card companies that manage the cards such as RuPay, Visa, Mastercard or American Express.
5. Acquiring bank: The financial institution that holds the merchant’s account.

Choosing the right payment gateway for your e-commerce environment is often the key to constructing a seamless buyer journey. And it goes without saying that a smooth checkout experience directly impacts the conversion rate of your customers. That is why you must assess the following elements and pick the right payment gateway for your business:

Security

Your customers expect a high-quality website that uses the most secure payment methods.Different payment gateways run on different security standards. The onus lies in you to choose a gateway which is 3D secure and compliant with PCI data security standards-the highest level of security.

Modes of payment

A payment gateway should provide sufficient choices of payment modes to your customers such as debit and credit cards from leading banks, digital wallets, netbanking, UPI, BNPL, and wallets. Customers tend to abandon their cart if they are unable to find the mode of payment that they seek.

Affordability

Estimating the total cost that you will incur is the most crucial aspect of a payment gateway induction strategy to ensure its viability in the long term. Prices of payment gateway solutions are calculated on the type of your business transactions, sales volume, revenue flows, transaction frequency, and of course, your target markets. While selecting a payment gateway, it is essential to determine how your business model aligns with the product’s fee structure.

Multi-currency Support

While expanding your e-commerce business beyond borders, you will need a payment gateway that can seamlessly handle payment in multiple currencies. It is essential to provide your customers across geographies with the convenience of paying in their local currency without going into the regulation complexities. Ideally, to be future-ready and globally competitive, you should be looking for a payment gateway that can handle transactions in all the major currencies.

Easy System Integration

It is convenient to have your payment gateway plugged into your invoicing or accounting system. Instead of manually keeping track of your transactions, the corresponding invoices will be automatically updated in your books whenever an online payment is completed. Also, look for payment gateways that have hassle-free integration kits and can be quickly integrated into your existing system.

How much does a payment gateway cost?

Payment gateway costs depend on the service provider that one selects. You may pay set-up fees, transaction fees, merchant discount rates and additional fees for things like chargebacks and cancellations.

Our onboarding process is simple. Just by submitting key business details as well as Promoter / Director PAN card number, organization address proof, business proof and website details, we complete the KYC and allow you to accept payments instantly. All these documents can be submitted online.

Worldline offers comprehensive 100+ payment options for your business. It supports all payment options by default, including all Credit and Debit Cards, UPI, 50+ Netbanking, offer easy EMI options, supports all major Wallets and PayLater options.

The main role of an online payment gateway is to approve the transaction process between the merchant and customer. It plays a vital role in the online transaction process and authorizes transactions between merchants and customers. Worldline payment gateway also provides the best experience.

Worldline India is a one-stop shop for all payment needs offering – In-store payments, Online payments, Omnichannel Payments, and Issuance and Acquiring solutions. With over 20 years of payment experience, Worldline India is one of the most preferred partners of choice for all leading banks, retail brands, e-commerce companies, NBFCs, Insurance, start-ups, and SMBs in India. Worldline India covers the whole payment value chain and end-to-end processes that facilitate services to over 1.5 million merchants across 5000 towns and cities.

There are many benefits for you as a business. Your customers will get attractive cashback and increase your acquisition funnel by reaching out to millions of Bajaj Pay users with promotional offers and rewards.

It is a simple plug-and-play integration. Please reach out to your Relationship Manager for a suitable integration kit.

Customers can get cashback depending upon the offers running. Your Relationship Manager can help with customized cashback offers for your customers.

You can contact your respective Relationship Manager for any concerns or queries.