Worldline in India gets into Direct Acquiring to expand its in-store payments business..

• Launches a smart business application – BOSS – Business Ka One Stop Shop for Android PoS to complement its In-store business.
• The new application will empower merchants with beyond-payment features which will help them grow their profits and business.

To complement its In-store business, Worldline is also launching a smart business application – BOSS – Business Ka One Stop Shop for Android POS as a part of its Direct Acquiring business entry strategy. The new application will empower merchants with beyond-payment features to grow their profits and grow their business.

Ramesh Narasimhan, Chief Executive Officer - India Worldline, explains:  "Life as a business owner can get very hectic. They often have to manage all parts of the business – from people to procurement, inventory management, billing, payments, and more importantly customers – all in a single day. As a preferred pay tech partner to merchants over the years, we have gained the experience to understand all these challenges.

The launch of the BOSS application which will be available on our smart Android PoS terminals, is an answer to all these problems. Now merchants can concentrate on growing their profits by managing every aspect related to their business from a single application. Some of the key segments that we will be pursuing are Groceries, Supermarkets, Electronics, Mobile, White goods, Bakery, Quick Service Restaurants, Departmental Stores, Stationery, and Pharmacies. There are fresh opportunities emerging in the offline space as new merchants in smaller towns and cities seek digital payment capabilities."

The BOSS application will offer a dual advantage to the merchants with multiple features that will be embedded in the smart Android PoS terminals. Some of the key features that will be available are –

The launch of the BOSS application is under the Buland Bharat initiative of Worldline to enable merchants to embrace the Digital India initiative by the Government of India.

About Worldline

Worldline [Euronext: WLN] helps businesses of all shapes and sizes to accelerate their growth journey – quickly, simply, and securely. With advanced payments technology, local expertise and solutions customised for hundreds of markets and industries, Worldline powers the growth of over one million businesses around the world. Worldline generated 4.4 billion euros in revenue in 2022.

In India, Worldline has been building a robust payment ecosystem and a Buland Bharat for over 26 years. Our PayTech offering in India encompasses the entire payment value chain – in-store and online - and is aligned with our commitment to building a less cash economy in India and boosting economic growth. Today, Worldline is acknowledged as one of the foremost PayTech organisations in India and is a preferred partner for 30+ leading public and private sector banks along with NBFCs, Insurance Companies, E-commerce, Start-ups, Retail brands, and SMBs.