How are Retailers Building Connected Experiences Through Omnichannel?
Nov 07,2022As convenience and personalized shopping experiences continuously shape consumer behavior, retailers gravitate towards solidifying omnichannel strategies.
Worldline Rise 2021 India chapter is a global initiative powered by Worldline. The recently concluded event conducted on 8th October 2021 was based on the theme ‘Driving Growth Through Innovation In Payments’ where industry leaders from across the spectrum of the payment value chain came together to discuss key developments in the ecosystem. Payment is one of the fastest-growing industries that thrive on innovation. We explore diverse aspects of this theme through insightful sessions and panel discussions.
The government and regulators have prioritised digitisation as a foremost strategy for the payments domain in India. The final panel discussion of the event revolves around the topic - How Is Regulation Redefining The Payments Landscape? This insightful discussion was moderated by Ashish Belapurkar (Senior Director - Worldline).
Here are the distinguished panellists:
India has leapfrogged on the innovation scale in the past few years. Sandbox testing, UIDAI’s (unique identification authority of India) role in providing a verifiable unique identity, relaxed KYC, video KYC for NBFCs, and Jan Dhan-Aadhaar-Mobile (JAM) Trinity are measures undertaken by the Reserve Bank of India (RBI). Setting up and co-funding the payment infrastructure development fund (PIDF), the increasing use of unified payments interface (UPI), and opting for a Central Bank Digital Currency (CBDC) are big steps forward.
India’s financial inclusion program is driven to make it optimum for everyone to come on board and enable all customers to be a part of a digitised framework. The primary challenge is to include tier 2 and 3 cities into the digital ecosystem. The PIDF focuses on introducing QR codes and providing a proper banking correspondence system. Through these digital channels, a lot of microinsurance and micro mutual funds schemes are launched by different players in the market.
The primary three aspects that need to be tackled are:
NUE is a way forward to create competitiveness between players and bring in a set of payment options. The development in the ecosystem with respect to financial technologies is taking place on its own. Big players in the ecosystem will have the capacity, technology, investment, capital, and collaboration with other players to invest in the new technologies. This framework under the NUE framework will be a landmark milestone for a country.