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If you’re looking to boost conversions and sales, you must simplify your payment process. That's why optimizing your checkout page is critical. After all, it’s your audience’s final stop in their shopping process.
Your checkout page is where the potential customers become paying customers.
Remember, it is not about integrating the cheapest payment gateway on your website and calling it a day. The idea should be to integrate the best payment gateway by going the extra mile and gaining control over your customer’s entire checkout process.
Here’s how you do that.
•1. Provide multiple payment methods: One way to ensure that a potential customer completes the payment process is to give them their preferred payment methods. Reports suggest that shoppers abandon their carts if they cannot find their preferred payment option on a website.
Sure, you may not be able to offer every available option, but you can employ the best payment gateways for your target audience.
•2. Allow payments without an account: Forego account creation if you want your customers to experience seamless checkouts. Offer guest checkout to buyers, so they aren't overwhelmed with creating a new account and remembering the login information.
This is also a great strategy to shorten the checkout process.
•3. Deliver seamless design to your checkout page: Focus on UX consistency. Elements like page load speed, mobile optimization, and ease of navigation help create a seamless checkout process. It's also crucial to incorporate your branding throughout the checkout process to ensure your customers that they're still with you.
•4. Don’t redirect people to pay: Keeping a customer on your website is hard work but losing their attention is easy. Redirect a potential customer to a third-party page, and you've increased the probability of losing out on a sale.
Integrate payment gateways that don't take your customers away from your website.
•5. Make errors easy to fix: A checkout page calls for much information, especially from a first-time buyer. Customers are expected to add their billing/ shipping address, payment details and contact information without errors.
If a customer makes a mistake while adding the information, the checkout page shouldn't lose the previously added data. A simple pop-up indicating what they need to fix is the best solution.
•6. Make payments more secure: Payment security is reportedly a key factor in driving conversions away. Back your checkout page which are compliant with regulations. Displaying security badges reassures customers that their information is safe with you.
•7. Add a clear CTA on your website: Visual indicators like a call-to-action button and progress bars can help your customers track their shopping process. Instead of adding vague buttons, opt for definite CTAs like ‘Add to cart’, ‘Buy now’, ‘Edit your cart’ and ‘Proceed to checkout’.
Here's the thing - consumer expectations have changed and offering a seamless checkout experience has become the bare minimum.
With e-commerce booming, most start-ups have already begun investing in the checkout experience to drive incremental growth.
The tips we've mentioned above can help you reduce cart abandonment and improve conversions.
From customizing payment options to incorporating branding elements on the checkout page, you can easily drive more sales while providing a better user experience.
Looking for a one-stop payment solution for your business? Get onboard with the Worldline Next Gen Payment Gateway to create a secure and seamless checkout experience for your customers