5 Reasons Why Magento Is One of The Popular e-Commerce Platforms For New Age Companies

Proven to be a popular choice among new-age e-commerce enterprise brands, Magento has been easing and exemplifying the experience of online shopping. It works on open-source technology that allows you to extend and configure the platform as and how you please. It offers powerful features such as ready-to-use extensions and marketing and catalogue management tools.

The Magento API integration has been aiding some of the popular brands and they are bagging huge sales owing to the highly engaging and robust Magento platform. Until last year, the worldwide e-commerce sales on Magento are reckoned to surpass $224 billion. It accounts for almost 31.4% of the topmost 100,000 e-commerce sites.

Looking at these statistics, you must be wondering what makes Magento so admirable in the e-commerce realm? Let us tell you that.

What Makes Magneto One of The Popular e-Commerce Platforms?

1. Themes for Multiple Categories
Magento offers unparalleled theme flexibility that allows you to choose a theme based on your industry. These themes can be further customized to suit your specific industry and needs. You can choose from various ready-made themes that are easy-to-use and makes your work more convenient, effective and quick.

2. SEO Friendly
Magento stands out for its Search Engine Optimization (SEO) capacities. Its features let you generate interaction between your website and the search engine algorithms to maximize your SEO results. In addition, the programming helps to attract high traffic. Furthermore, it helps to optimize the e-commerce website by manifolds on the lines of speed, content, landing pages, indexing, etc.

3. Single Page Checkout
One of the most powerful features of Magento is its single page checkout with multiple payment integration kits. This not only simplifies the various checkout steps into one page but also speeds up the whole checkout process. This in turn results in a better business conversion rate and increased sales and revenue.

4. Integration with CRM
Magento can seamlessly integrate with most of the popular CRMs like Salesforce, SugarCRM, Zoho, etc. It provides a 360-degree view of your customers and helps you personalize their experience on your e-commerce website. It can generate superior data-backed insights and metrics that can help you analyse the trends, customer behaviour and their pain points.

5. Coupons and Offers
Magento enables you to create basic as well as specific coupon codes and offers based on the conditions and actions you set. Whether it is free shipping, buy 1 get 1 or 50% off, you can easily and quickly create unique coupon codes on your Magento store. The additional incentive leads to improved customer loyalty and simulates repeat sales.

In Conclusion

There is a reason why 12% of all e-commerce websites on the internet use Magento and that is because of its flexible and easy-to-use features. Besides having a visitor-friendly interface, it offers other perks such as multi-language support, currency support, full ownership and access to hosting, etc. Moreover, its module and dashboard customisation helps you design the perfect online marketplace that is relevant for both B2C and B2B commerce.

If you wish to commence your e-commerce store or are looking to switch from your current platform, Magento is a smart choice to make. Next Gen Payment Gateway by Ingenico can further enhance the overall shopping experience of your customers and provide them a smooth checkout option.

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